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We need to talk about Disney’s Star Wars

Empty theater seats in Solo: A Star Wars Story’s second and third week isn’t good news for Disney. Whether the under performing box office numbers is a one-off or the first of a general decline, Disney is on notice.

Disney acquired Lucasfilms and Star Wars because its a highly popular and valuable property that involves movies, merchandising and other tie-in promotions. Rectifying the Star Wars brand is in Disney’s best business interest considering the many upcoming films in the pipelines.

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